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We wanted to convey the feeling of playing idler game in a fun and concise way.
• The focus is on several features of the game: clicking,
application development, making money.
• 2 polarized options at the start to attract a broader audience.
• The player receives a pleasant response to each interaction.
• The result that the player gets at the end encourages him to try better in the full game.
The task was to create a playable ad based on a trendy "make a choice" concept where the player could possibly fail.
The idea was to show that the game is simple and fun, but yet challenging.
• Full replication of the original gameplay mechanics.
• Level design with difficulty curve: 1st level is easy, 2nd - medium, 3rd - hard.
• Player smoothly proceeds to the full game by clicking "Next Level".
• Cartoonish interpretation to make failure less dramatic.
• The whole playable created from scratch - from script to VFXs.
• Switching to 2D helped us to save our client's money by decreasing the production cost.