Playable ads
Production
Studio

Engage them with your game, not with the ad

Why Playable Ads are cool?
Reach
CTR
CVR
Retention
Responsive design
Regardless of the user's device specifications they will get the best experience. It gives you
a broader targeting options.
Interactivity
Encourages a user to interact with the ad. Increases CTR up to 200%
Performance
Engagement drives user to continue their experience
in the full game, enhancing
Install rates and Retention.
Variety
User's experience in a single playable ad may vary. It helps tackling with ad fatigue.
Video
Playable ads
Why us?
We provide a full-cycle production from scratch
Supported Platforms
"Our team members have 6+ years of experience in the game industry and marketing creatives production.
For more than a year
we are developing playable ads as an independent company"
Alexey Chelpanov
Producer / Co-Founder
Technology
We have developed our own software
for the efficient and short term creation
of playable ads.
Performance driven
We always research the market to find
the most effective ways to represent
a game in a playable. We serve you a good result, not just a playable ad.
Creativity
Even if your game is too complex or not
so catchy, there is always a way to attract
a potential user with the help of a playable ad. And we will find this way.
Some examples
Click on the image to play it!
Idler-clicker
We wanted to convey the feeling of playing idler game in a fun and concise way.
Main features:

• The focus is on several features of the game: clicking,
application development, making money.

• 2 polarized options at the start to attract a broader audience.

• The player receives a pleasant response to each interaction.

• The result that the player gets at the end encourages him to try better in the full game.
The task was to create a playable ad based on a trendy "make a choice" concept where the player could possibly fail.
Puzzle
The idea was to show that the game is simple and fun, but yet challenging.
Main features:

• Full replication of the original gameplay mechanics.

• Level design with difficulty curve: 1st level is easy, 2nd - medium, 3rd - hard.

• Player smoothly proceeds to the full game by clicking "Next Level".
Main features:

• Cartoonish interpretation to make failure less dramatic.

• The whole playable created from scratch - from script to VFXs.

• Switching to 2D helped us to save our client's money by decreasing the production cost.
Action
Feel free to
about the latest work.
Want to see more?
Get in touch
Tell us how we can be of help to you!
Are you a JS developer, a UX/UI designer or a game designer?
You want to try yourself in playable ads development?
Feel free to contact us on the email hr@punchlead.biz

This is the best way to gain experience in developing many
different games in a short amount of time!